Newell (formerly Sunbeam)
AM Agency provided Performance TV Services, Performance Digital Media Services & Marketing Operations to create an end-to end omni-channel solution for the FoodSaver brand.
Working with Newell, AM Agency:
- Opened, managed and optimized a Direct to Consumer sales channel for FoodSaver
- Achieved increases in unit sales of 38% in retail and direct sales.
- Created an ongoing revenue stream of continuity purchase, increasing customer lifetime value and generating cumulative passive revenue for the brand.